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Personas

 

A Persona is profile of a typical patron of the services being offered. For the ESAF, there are many kinds of “typical”. We need to keep these real people in our minds as we design and develop services.

To reflect the idea of life-long learning, this includes:

• kids?
• teenagers
• students?
• adult learners
• overseas students?
• immigrants
• teachers
• principals
• administrators
• mums and dads
• grandma and granddad?
• boards of trustees?
• librarians?
• professional researchers?
• amateur researchers?
• services contractors?
• government workers?
• business people?
• people in the workforce?
• people looking for work?
• retired people?
• people with special needs?

The profiles are drawn from real user data, rolled up to create composite characters. They give sector agencies a portfolio of personas they can use as a starting point for their own needs analysis. Future development will include a series of scenarios based around learning-related events and the resulting interactions between the persona and agencies or providers.

For more information about personas, see for example Christine Perfetti’s Personas: Matching a Design to the Users’ Goals.

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